1. What Are Your Goals and Time Horizon?

2. What Is Your Risk Capacity?

3. What Is Your Risk Composure?

Identifying Behavioral Biases

BiasWhy It Matters
Loss AversionLosses tend to have a greater emotional impact than equivalent gains, so we try to avoid them—sometimes to our detriment. In investing, this can cause people to lose out on the potential for greater gains to avoid experiencing a relatively small loss.
Recency BiasThe media can be full of scary stories about what the market is doing at any given moment. Amid the onslaught of information, it’s no surprise that people get hung up on the latest piece of bad news, forgetting the powerful effects of the market over the long-term.
Herd MentalityPeople tend to follow the crowd, assuming that if many people are doing something, it must be a good idea. For instance, herd mentality can lead investors to sell their assets when markets are down, hampering their ability to reach long-term investment goals.

Developing Your Risk Profile